Crush the Rush™: The Life-First CEO Podcast
You didn’t leave corporate just to build another 24/7 job.
Hosted by Holly Haynes—business strategist, former Fortune 500 executive, and creator of Crush the Rush™—this top-rated podcast helps female entrepreneurs and small business owners design life-first business strategies that create freedom, profit, and sustainability without the burnout.
Each week, Holly shares practical business planning tools, behind-the-scenes lessons, and honest conversations about what it really takes to scale sustainably in a fast-changing online world. From simplifying your systems and using AI intentionally to building a supportive team and protecting your time, every episode helps you work less, think bigger, and grow smarter.
Because success isn’t about doing more—it’s about doing what matters, on your terms.
Tune in every Monday for your strategic pep talk, and start building a business that works with your life, not against it.
Crush the Rush™: The Life-First CEO Podcast
596 - The Planning Mistake High-Achievers Keep Making (Without Even Realizing It) with Mindi Heubner (CLIENT SPOTLIGHT - PART 2)
What if the reason planning never seems to stick isn’t your willpower, your discipline, or your color-coded calendar… but your identity? In this episode, I’m joined by subconscious success alchemist Mindi Heubner for a conversation that will completely shift how you approach the new year — especially if you’re tired of setting goals that look good on paper but fall apart in real life.
Mindi breaks down why traditional planning still leads so many women straight into hustle, burnout, and over-responsibility… even when we think we’re choosing ease. We dig into the real drivers behind your habits, why your subconscious identity always wins, and how to step into the calm, confident CEO version of you who plans sustainably — not stressfully.
If you want 2026 to feel different, more grounded, and more you, this episode will help you release the pressure, rewire the patterns that keep you stuck, and plan from your true capacity — not unrealistic expectations.
Today you’ll hear:
- 02:48 – What “life-first business” looks like for Mindi this season — and how identity creates capacity
- 04:36 – The pressure of December, why reflection triggers your inner critic, and how to plan without hustling
- 06:53 – Why traditional SMART goals miss the mark when your subconscious identity isn’t aligned
- 09:28 – How to recognize the identity patterns driving your habits: the Prover, Performer, Over-Responsible One, and Chameleon
- 12:38 – How to shorten the identity gap and plan for 2026 from who you’re becoming, not who you’ve been
- 15:12 – What fear of success actually sounds like — and simple ways to prove to your brain that growth is safe
- 20:03 – Why “how you do one thing is how you do everything” needs a rewrite — and what’s actually true
- 22:58 – The biggest red flag in year-end planning and how to shift into a self-led, sustainable approach
- 25:41 – How 1% identity shifts create the biggest results (plus the tiny change Mindi is making herself)
CONNECT WITH MINDI:
Website: mindihuebner.com
Instagram: @mindihuebner
FREE Identity Quiz: mindihuebner.com/ceoquiz
🔗 LINKS MENTIONED:
👉 Take the FREE CEO Week Challenge → www.hollymariehaynes.com/ceoweek
🌎 Website → www.hollymariehaynes.com
📲 Instagram → @thehollymariehaynes
🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat
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