Crush the Rush
Tired of the hustle and bustle of traditional business models? Discover how to build a thriving business that aligns with your lifestyle and priorities. In this podcast, I'll share actionable strategies and real-world examples of how I built a seven-figure business while working full-time and eventually retiring early.
This podcast is all about showing you how to build your dream business without giving up your weekends, priorities or selling your soul to social media.
Learn how to:
- Create a sustainable business model that works for you
- Optimize your workflow for maximum productivity and minimal stress
- Leverage effective marketing strategies without sacrificing your personal life
- Build a team to support your growth and free up your time
- Achieve financial freedom while maintaining a healthy work-life balance
Join me as we explore the possibilities of building a business that truly empowers you. Let's break free from the traditional 9-to-5 and create a life we love.
Crush the Rush
546 - Scaling Local: Lessons in Subscription Models, Community Partnerships, and Customer Loyalty with Kim Videkovich (CLIENT SPOTLIGHT)
What does it really look like to build a profitable product-based business in a small town—with your whole family involved? In this episode, I chat with Kim Videkovich, co-founder of County Line Meats, a fifth-generation farm-turned-direct-to-consumer brand based in Central Ohio. Kim shares how she and her husband launched their farm business during the pandemic and scaled it using local partnerships, a smart subscription model, and an ultra-intentional customer experience—while also juggling a full-time job and raising three boys. Whether you're selling physical products or just want to create stronger community connections, Kim’s story is full of down-to-earth insights on visibility, pricing, and building local trust without burning out.
You’ll hear:
- How Kim turned a one-freezer experiment into a 12-freezer operation with recurring monthly revenue
- The subscription strategy that made their premium beef more accessible and created consistent income
- Creative ways County Line Meats built visibility in the community—without relying on farmers’ markets
- Why pricing with confidence is a game-changer (and how their butcher helped validate their value)
- How Kim uses email storytelling to drive sales and deepen customer connection
- The systems she uses to keep things simple, convenient, and scalable for a small local audience
CONNECT WITH KIM:
Website: www.countylinemeatsohio.com
Instagram: @countylinemeatsohio
FREE Download: Three Favorite Family Recipes - https://www.countylinemeatsohio.com/downloads
🔗 LINKS MENTIONED:
💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek
🌟 Need Accountability + Strategy This Summer? → Join us inside the Crush the Rush Club → hollymariehaynes.com/club
🌎 Website → hollymariehaynes.com
📲 Follow Along on Instagram → @thehollymariehaynes
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