Crush the Rush
Tired of the hustle and bustle of traditional business models? Discover how to build a thriving business that aligns with your lifestyle and priorities. In this podcast, I'll share actionable strategies and real-world examples of how I built a seven-figure business while working full-time and eventually retiring early.
This podcast is all about showing you how to build your dream business without giving up your weekends, priorities or selling your soul to social media.
Learn how to:
- Create a sustainable business model that works for you
- Optimize your workflow for maximum productivity and minimal stress
- Leverage effective marketing strategies without sacrificing your personal life
- Build a team to support your growth and free up your time
- Achieve financial freedom while maintaining a healthy work-life balance
Join me as we explore the possibilities of building a business that truly empowers you. Let's break free from the traditional 9-to-5 and create a life we love.
Crush the Rush
536 - How to Build Anticipation to Drive Sales Before Your Launch Even Begins with Brenna McGowan
Feeling like your launches are always a last-minute scramble? In this episode, I sit down with Brenna McGowan—launch strategist and creator of Anticipation Marketing—to unpack how to build excitement (and even make sales!) before your cart opens. Brenna shares why short launch windows are leaving money on the table and how a well-planned pre-launch can build trust, ease, and better results. If you're ready to market smarter, not harder, this conversation will change how you think about launching.
We explore:
- What Anticipation Marketing is and how it creates buzz, trust, and sales before launch day
- How to use content to guide your audience through the “consideration phase” and spark demand
- Creative ways to tease offers, build curiosity, and pre-sell without the pressure
- Why longer runways (not longer sales periods) are key in today’s buyer climate
- Tips for building trust with transparency, empathy, and early engagement—without burning out
CONNECT WITH BRENNA:
Website: https://brennamcgowan.co
Instagram: @brennamcgowanco
FREE Launch Calendar Tool: https://brennamcgowan.co/launchcalendar/
Links & Resources Mentioned:
🎟 Reserve your seat for the Design Your Summer Success Workshop → hollymariehaynes.com/summer
📲 Connect with Holly on Instagram → @thehollymariehaynes | www.hollymariehaynes.com
🙋♀️ Join the Crush the Rush Club (Monthly Strategy, planning, templates, live coaching and more)→ hollymariehaynes.com/club
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