Crush the Rush
Tired of the hustle and bustle of traditional business models? Discover how to build a thriving business that aligns with your lifestyle and priorities. In this podcast, I'll share actionable strategies and real-world examples of how I built a seven-figure business while working full-time and eventually retiring early.
This podcast is all about showing you how to build your dream business without giving up your weekends, priorities or selling your soul to social media.
Learn how to:
- Create a sustainable business model that works for you
- Optimize your workflow for maximum productivity and minimal stress
- Leverage effective marketing strategies without sacrificing your personal life
- Build a team to support your growth and free up your time
- Achieve financial freedom while maintaining a healthy work-life balance
Join me as we explore the possibilities of building a business that truly empowers you. Let's break free from the traditional 9-to-5 and create a life we love.
Crush the Rush
532 - The Best Way to Lower Facebook Ad Lead Costs with Kwado Sampany-Kessie
Thinking about running Facebook or Instagram ads this year? In this episode, I sit down with Kwado Sampany-Kessie, Meta ads strategist and host of The Art of Online Business podcast, to talk all things paid advertising. With over 5 million podcast downloads and years of experience managing millions in ad spend, Kwado breaks down exactly what’s working in 2025—and how to avoid burning cash on ineffective ads. Whether you’re just getting started or refining your current strategy, this conversation will help you use ads more strategically, confidently, and profitably.
Tune in to hear:
- How to know if you’re actually ready to run Facebook and Instagram ads
- What a “healthy” cost per lead looks like and how to track it
- Kwado’s Olympic Gold Medal Testing Framework for lowering ad costs and increasing conversions
- Creative trends that are outperforming (and why polished content might be hurting your ROI)
- Common mistakes most people make in Meta ads—and how to avoid them
- The role of great landing pages, funnels, and data when it comes to ad success
CONNECT WITH KWADO:
Website: https://theartofonlinebusiness.com
Instagram: @quayjo
Get 'The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results' email series and stop your ads from burning through your hard earned money.
https://quayjo.mykajabi.com/7mistakes-podcast
Links & Resources Mentioned:
🎟 Reserve your seat for the Design Your Summer Success Workshop → hollymariehaynes.com/summer
📲 Connect with Holly on Instagram → @thehollymariehaynes | www.hollymariehaynes.com
🙋♀️ Join the Crush the Rush Club (Monthly Strategy, planning, templates, live coaching and more)→ hollymariehaynes.com/club
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